Hot Wheels Monster Trucks Live™ Features Return of Hometown Legend BIGFOOT® at St. Charles Show
Hot Wheels Monster Trucks Live™ Features Return of Hometown Legend BIGFOOT® at St. Charles Show The king of monster trucks, BIGFOOT®, returns home for the first time in 10 years in worldwide family entertainment tour featuring iconic Hot Wheels® monster trucks! December 17, 2019: St. Charles, MO– For the first time, Hot Wheels Monster Trucks Live™ will visit Family Arena on January 4-5, 2020 for three epic performances! Families and fans of all ages will experience the thrill of watching hometown favorite BIGFOOT, the one that started it all, compete with famous Hot Wheels monster trucks in an exhilarating action-packed show for the whole family! “We are so excited to be back in front of our hometown – I hope to see as many of our local fans as possible! And to be working with Hot Wheels again is just wonderful, especially as we all believe that the kids are what this is all about!” Bob Chandler, founder and owner of BIGFOOT, The Original Monster Truck®, who is credited with starting the entire Monster Truck industry. Hot Wheels Monster Trucks Live brings the only opportunity to see real-life versions of the iconic Hot Wheels monster trucks toys including Bone Shaker™, Tiger Shark™, V8 Bomber™, Demo Derby and Hot Wheels® Racing 1. Highlighting the show is the exciting return of the Original Monster Truck, BIGFOOT, to the St. Louis market for the first time in 10 years! Fans will be fully immersed in exciting action and competitions as their favorite monster trucks perform daring jumps and stunts with epic bashing and crashing throughout the show. In addition, all event performances will include a special appearance from the car-eating, fire-breathing transforming robot MEGASAURUS, and the high-flyers of Hot Wheels Monster Trucks Live, Freestyle Motocross! Hot Wheels Monster Trucks Live always delivers a great value for the whole family, with kids tickets just $8! Tickets and event information are available at www.hotwheelsmonstertruckslive.com. Show times are as follows: Saturday, January 4, 2020 – 12:30pm /Crash Zone 10:00am Saturday, January 4, 2020 – 7:30pm /Crash Zone 5:00pm Sunday, January 5, 2020 – 1:30pm /Crash Zone 11:00am The popular Crash Zone Pre-Show Party is FREE with every ticket purchase and held 2-1/2 hours before every performance! Fans are invited to come out early for a chance to get up close and personal with the stars of the show, collect autographs from all the Hot Wheels Monster Trucks Live performers and see their favorite monster truck in real life form. A valid event ticket is required to enter the venue for the Crash Zone Pre-Show Party but does not guarantee entry as there is a Crash Zone event capacity, which will be monitored by the venue on event day. Entry into the Crash Zone Pre-Show Party will be on a first come, first serve basis. A FREE post-show autograph session will take place on the concourse after every show. Fans are invited to stay after the show to get photos and autographs from the Hot Wheels Monster Trucks Live performers. The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company. Visit www.hotwheelsmonstertruckslive.com for more information. About BIGFOOT® BIGFOOT®, The Original Monster Truck®, started life as the Chandler family 4X4, becoming a promotional tool for their 4WD business, later rising to be 1 of the “Top 5 Marketing Vehicles of All Time,” leading to the creation of the entire Monster Truck industry. BIGFOOT has 50 National Championships and numerous world records, has appeared in numerous movies, and has traveled to over 25 countries. Today the team includes 5 full-time race and 2 full-time display trucks, the world’s only All-Battery-Powered Monster Truck, the world’s Tallest & Heaviest Pick-up truck, and BIGFOOT #1, the truck that started it all. They see over 4 million people live each year, and in 2018 appeared in Steven Spielberg’s Blockbuster Ready Player One. Almost 10 million BIGFOOT toys have been sold worldwide in the last decade, and 2019 saw its return to the Hot Wheels line with 3 versions debuting. 2019 also saw Bob Chandler’s induction into the SEMA Hall of Fame and BIGFOOT joining the hugely successful Hot Wheels Monster Trucks Live tour. About Raycom-Legacy Content Company Raycom-Legacy Content Company is a large-scale event operation, promotion, content production, licensing and media firm. The company produces entertainment experiences including Hot Wheels Monster Trucks Live™, an international Monster Truck tour visiting North America and Europe. Raycom-Legacy Content Company is a partnership between Raycom Sports – a leading independent sports marketing, event management and production firm – and Legacy Motorsports Events – which was co-founded by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. The company is based in Charlotte, N.C. About Mattel, Inc. Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
Raycom-Legacy Content Company Announces Hot Wheels Monster Trucks Live™ Crushing It!
Raycom-Legacy Content Company Announces Hot Wheels Monster Trucks Live™ Crushing It! New six-episode television series provides a behind-the-scenes look at the epic Monster Truck tour July 15, 2019: Charlotte, NC – Raycom-Legacy Content Company is launching a new 30-minute television series called Hot Wheels Monster Trucks Live™ Crushing It! The new series will go behind-the-scenes at Hot Wheels Monster Trucks Live, the new worldwide tour featuring iconic jumps and stunts with epic crashing and smashing and Bigfoot® – the original Monster Truck. Hot Wheels Monster Trucks Live Crushing It! is an unscripted, high-energy, all access look at the exhilarating world of Monster Trucks. Hosts Tommy Kane and Kristen Beat take viewers inside the world of Hot Wheels Monster Trucks Live to meet drivers, showcase trucks, engage with fans, and learn from the creators at Mattel about how they brought these awesome toys to life. “I’ve worked in the motorsports entertainment business for 25 years and this is the best Monster Truck television show ever produced,” said Ken Hudgens, President & CEO of Raycom-Legacy Content Company. “We’re giving our fans unprecedented access to a Monster Truck tour and giving them a look under the hood to see what makes these drivers and trucks so entertaining.” The 30-minute, six-episode series is produced by Raycom-Legacy Content Company and will air in nearly 100 markets from July 20th – October 31st. Episode summaries follow: 1: Take a look at the first Hot Wheels Monster Trucks Live event and meet Bone Shaker, Tiger Shark, V8 Bomber™, Hot Wheels® Racing # 1, Demo Derby and Bigfoot – the original Monster Truck. 2: Mattel designers show what it takes to design a Hot Wheels Monster Truck Toy and viewers take a tour of the Hot Wheels garage. 3: Show host Tommy Kane learns how to drive Hot Wheels Racing #1 and maybe even crush a car. 4: Hang out with Demo Derby driver Derick Anson, FMX superstar Cody Elkins, and get a Backstage Pass to find out what goes into producing a Hot Wheels Monster Trucks Live event. 5: Find out how the legendary Bigfoot was created with owner Bob Chandler, and get a sneak peek into the annual Bigfoot Open House. 6: Demo Derby visits Victory Junction, a camp for children with serious or chronic medical conditions, and Tommy Kane becomes a Super Fan at a Hot Wheels Monster Truck Live event. Hot Wheels Monster Trucks Live was launched earlier this year by Raycom-Legacy Content Company and Mattel, Inc. and delivers an exhilarating family entertainment experience for kids of all ages. The tour will stop in 24 markets this year and expand to Europe in 2020 under a new partnership with Live Nation. For more information on the new series and local television listings visit www.hotwheelsmonstertruckslive.com/crushing-it. About Mattel Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com. About Raycom-Legacy Content Company Raycom-Legacy Content Company is a large-scale event operation, promotion, content production, licensing and media firm. The company produces entertainment experiences including Hot Wheels Monster Trucks Live™, an international Monster Truck tour visiting North America and Europe. Raycom-Legacy Content Company is a partnership between Raycom Sports – a leading independent sports marketing, event management and production firm – and Legacy Motorsports Events – which was co-founded by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. The company is based in Charlotte, N.C. *Hot Wheels Basic Cars Assortment is the number one selling toy in the world based on units sold according to NPD
HOT WHEELS MONSTER TRUCKS LIVE™ TOUR KICKS OFF IN EUROPE
HOT WHEELS MONSTER TRUCKS LIVE™ TOUR KICKS OFF IN EUROPE First leg of European Tour including UK, Poland and Denmark will launch Friday, 3 January 2020 with tickets on sale this week Live Nation and Raycom-Legacy Content Company (RLCC) are official partners LONDON, UK., 1 July 2019 – Mattel, Inc. (NASDAQ: MAT) today announced that Hot Wheels Monster Trucks Live™ is expanding to Europe in partnership with Live Nation and Raycom-Legacy Content Company (RLCC). Following its successful launch in the U.S. earlier this year, the show is, for the first time, touring Europe starting in the UK, Poland and Denmark in 2020 with more markets planned for a later roll-out. Hot Wheels Monster Trucks Live creates an immersive experience for Monster Truck fans. This is the first time the live show based on the number #1 selling toy has been released in Europe and demonstrates the expansion and strength of the brand worldwide. This new live entertainment tour will bring everyone’s favorite Hot Wheels™ Monster Trucks to life, combining Hot Wheels’ iconic jumps and stunts with epic crashing and smashing to deliver an exhilarating family entertainment experience for kids of all ages. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus—the massive, car-eating, fire-breathing prehistoric robot who loves chomping on anything with four wheels. “Mattel is thrilled to share the U.S. success of the Hot Wheels Monster Trucks Live experience with our European fans,” said Julie Freeland, Senior Director of Mattel Global Live Events & Attractions. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our storied brands. We’re fulfilling European consumer demand by bringing them real-life action in an arena with the best-selling Hot Wheels Monster Trucks.” “We’ve experienced unprecedented success in our first year delivering Hot Wheel Monster Trucks Live to fans in North America and we’re excited to expand to Europe under this new partnership with Live Nation,” said Ken Hudgens, President & CEO of Raycom-Legacy Content Company. “We look forward to immersing a new group of international fans in our authentic Hot Wheels experience and providing them unmatched entertainment.” Senior Vice President Touring, International Music, Live Nation, Tim McWilliams said: “As the world’s largest live-entertainment company, we’ve been part of many incredible shows, but we are especially thrilled to be working on Hot Wheels Monster Trucks Live, which combines a thrilling family orientated spectacle with the iconic Hot Wheels brand.” Hot Wheels Monster Trucks Live will visit European arenas beginning on Friday, 3 January in Manchester, UK at the Manchester Arena and will run through Sunday, 9 February in Glasgow, UK at The SSE Hydro. Tickets will go on sale to the general public beginning Friday, 5 July. The tour will travel to multiple cities across Europe, with scheduled stops including Manchester, Lodz, Birmingham and Glasgow. Further show information for Hot Wheels Monster Trucks Live in Denmark will be announced shortly. Tickets go on sale Friday 5th July via www.hotwheelsmonstertruckslive.com. About Mattel Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com. About Live Nation Entertainment Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com. About Raycom-Legacy Content Company Raycom-Legacy Content Company is a large-scale event operation, promotion, content production, licensing and media firm. The company produces entertainment experiences including Hot Wheels Monster Trucks Live™, an international Monster Truck tour visiting North America and Europe. Raycom-Legacy Content Company is a partnership between Raycom Sports – a leading independent sports marketing, event management and production firm – and Legacy Motorsports Events – which was co-founded by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. The company is based in Charlotte, N.C. *Hot Wheels Basic Cars Assortment is the number one selling toy in the world based on units sold according to NPD
New Cities and Dates Added To 2019 Tour!
Hot Wheels™ Monster Trucks Live Adds Cities, Dates to 2019 Tour Additional 21 shows include stops in New Orleans, San Diego and Fort Worth May 3, 2019: Charlotte, NC – Hot Wheels™ Monster Trucks Live, a new nationwide tour that creates an immersive experience for Monster Truck fans, has added new cities and dates to its inaugural tour. In the second half of 2019, Hot Wheels™ Monster Trucks Live will perform 21 additional shows in nine new cities highlighted by New Orleans, Oklahoma City, San Diego and Fort Worth. New stops include two venues that have never hosted a monster truck event of any kind – the AT&T Center in San Antonio and Smoothie King Arena in New Orleans – as well a visit to Bell MTS Place in Winnipeg, marking the tour’s first stop in Canada. The tour will make its first visit to Southern California at the Pechanga Arena in San Diego and Citizens Business Bank Arena outside of Los Angeles. Hot Wheels™ Monster Trucks Live also added dates at Chesapeake Energy Arena in Oklahoma City, the Times Union Center in Albany, NY, and the Coliseum at Alliant Energy Center in Madison, WI. The final announced additional stop of 2019 is the brand-new Dickies Arena in Fort Worth. In addition to the new dates, the tour also announced it will expand its immensely popular Hot Wheels Crash Zone Pre-Show Party by holding it prior to every performance. The event is free for ticket holders and allows fans to enter the competition floor before the show to gain exclusive access to their favorite Hot Wheels Monster Trucks and drivers. Following is the full list of dates added to the 2019 tour. Tickets are on sale now for all tour stops. Visit www.hotwheelsmonstertruckslive.com for more information and a full schedule. San Antonio, TX AT&T Center Saturday, July 27 at 1:30pm Sunday, July 28 at 1:30pm Winnipeg, Canada Bell MTS Place Saturday, August 24 at 12:30pm and 7:30pm Sunday, August 25 at 12:30pm Ontario, CA Citizens Business Bank Arena Saturday, September 7 at 12:30pm and 7:30pm Madison, WI Coliseum at Alliant Energy Center Saturday, September 14 at 12:30pm and 7:30pm Oklahoma City, OK Chesapeake Energy Arena Saturday, September 21 at 12:30pm and 7:30pm Albany, NY Times Union Center Saturday, October 19 at 12:30pm and 7:30pm New Orleans, LA Smoothie King Center Saturday, November 2 at 1:30pm Sunday, November 3 at 1:30pm San Diego, CA Pechanga Arena Saturday, November 9 at 12:30pm and 7:30pm Sunday, November 10 at 12:30pm Ft. Worth, TX Dickies Arena Friday, November 15 at 7:30pm Saturday, November 16 at 12:30pm and 7:30pm About Hot Wheels™ Monster Trucks Live Hot Wheels™ Monster Trucks Live brings everyone’s favorite Hot Wheels Monster Trucks to life, combining Hot Wheels’ iconic jumps and stunts with epic crashing and smashing to deliver an exhilarating family entertainment experience for kids of all ages. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus – the massive, car-eating, fire-breathing prehistoric robot who loves chomping on anything with four wheels – as it makes its Hot Wheels™ Monster Trucks Live debut. The tour is owned and operated by Raycom-Legacy Content Company and based in Charlotte, N.C.
The Voice(s) of Hot Wheels Monster Trucks Live
The Dynamic Duo That Man the Mics What’s the ideal complement to the awesome automotive power of Hot Wheels Monster Trucks Live? A pair of energetic announcers who have a passion for Hot Wheels and always bring the energy to the arena. Meet Ken Navitsky and Freddie Sheppard, the dynamic duo that man the mics on the Hot Wheels Monster Trucks Live Tour and exceed every awesome quality you could want out of pair of professional emcees. Ken Navitsky Hailing from Sarasota, Florida, Ken was a standout athlete who earned All-American awards in both football and soccer at Minnesota State. He might have started his career in sales, but after his brother-in-law gave his family tickets to a motorsports show, he was hooked and felt the pull to start his own live event company. When he’s not bringing fans to their feet with his energetic calls, Ken is a proud husband and father who loves spending time with his wife Kelly and his two children. Ken couldn’t be prouder to be a part of the Hot Wheels Monster Trucks Live Tour and believes all involved with the tour are part of a team that is committed to making Hot Wheels Monster Trucks Live the best live motorsports show available. What is Ken’s favorite part of Hot Wheels Monster Trucks Live? The reaction of the fans to seeing these amazing performers and trucks do their thing. We hopefully give the family a chance to let go of their worries for a few hours and just have fun! What is Ken’s favorite truck and why? It’s great when you have BIGFOOT in the house! But truth be told, all of the trucks are all kinds of AWESOME! Has there been a special moment on tour you would like to share? Seeing a fan hug Freddie in the autograph line because of the reaction her autistic son had to him in the stands. That is without question the best part of our job. Freddie Sheppard Born on a walnut farm in Northern California, it wasn’t long before Freddie caught motorsports fever and moved to Southern California hoping to nurture this love and do some riding himself and maybe travel the world. Freddie’s passion for motorsports metal art has led to exciting adventures around the world with teams from NBC, FOX, the Dew Tour, Gatorade, Nike and many more. Freddie’s family is the center of his world. He’s been married to his wife Angie for 20 years and has four kids he describes as “absolutely awesome.” Currently Freddie is on tour with Hot Wheels Monster Trucks Live and “Livin’ the DREAM!!!” What is Freddie’s favorite part of Hot Wheels Monster Trucks Live? That Hot Wheels set out to assemble an ALL-STAR team of drivers, riders, announcers, crew and management to deliver the “evolution of monster trucks” to the world! Challenge Accepted! What is Freddie’s favorite truck and why? “I’m torn between two trucks: Bone Shaker due to my love of metal art and rat rods, and V-8 Bomber – simply old-school American steel.” Has there been a special moment on tour you would like to share? When Bone Shaker finally got his first win four weeks into the season, and I could hear the raw emotion in Kenny’s voice during the winning interview! To see all the other drivers huggin’ and high fivin’ Cody is when I realized I was part of something great! With enthusiastic announcers like this calling the action, it’s no wonder the Hot Wheels Monster Trucks Live Tour is the BIGGEST, BADDEST and BOLDEST motorsports experience around. It’s evident Ken and Freddie love what they do. They enjoy getting the opportunity to be so close to this awesome event and interact with fans and drivers alike. Ken and Freddie truly embody the Hot Wheels Monster Trucks Live Tour’s call to action, “GO BIG, GO HOT WHEELS!”
Meet the High-Flyers of Hot Wheels Monster Trucks Live
Meet the High-Flyers of Hot Wheels Monster Trucks Live As if the awesome monster trucks weren’t enough, there’s so much more to the Hot Wheels Monster Trucks Live tour! While the trucks bring the thunder, our freestyle motocross stars dazzle like lightning. What is freestyle motocross? Simply put, motocross combines off-road motorcycle racing with incredible mid-air tricks that include a 70-foot jump across the arena floor! As you can imagine, it takes a special kind of athlete to hit the ramp at 30 miles per hour and jump 35 feet in the air, and that’s exactly the kind of performers Hot Wheels has in the fold this tour. Meet the FMX Stars Cody Elkins The most unique place Cody has performed: It’s a tie between Egypt and Israel Cody’s favorite bike: Yamaha’s YZ450 bikes and YFZ450 quads What’s his favorite thing about performing on the Hot Wheels Monster Trucks Live tour? Cody grew up playing with Hot Wheels vehicles, so the tour is a dream come true for him. Because of this he appreciates the opportunity kids have to experience the amazing Hot Wheels tracks assembled at the Crash Zone Pre-Show Party. Plus, he gets to play with them, too! Josh Headford With 11 years under his belt as a professional motocross star, Josh brings a lot of experience to the Hot Wheels Monster Trucks Live tour. When he’s not touring, Josh simply has to walk out of his house and into his yard to hone his electrifying skills, stunts and tricks. That’s right, he has his own practice course at home! The most unique place Cody has performed: The Night of the Jumps in Hamburg, Germany Josh’s favorite bike: Yamaha YZ250 What’s his favorite thing about performing on the Hot Wheels Monster Trucks Live tour? Josh really enjoys the Hot Wheels Monster Trucks Live experience and seeing the smiles on everyone’s faces from the second they walk in the door! Brody Wilson Brody got a relatively late start in the sport of motocross, but after he built his first ramp with his father, the rest was history. Brody has become quite the accomplished FMX performer and is a proud addition to the Hot Wheels Monster Trucks Live tour. The most unique place Brody has performed: Red Bull X Fighters Floating Course in Munich, Germany Brody’s favorite bike: Honda CRF 450R What’s his favorite thing about performing on the Hot Wheels Monster Trucks Live tour? Brody especially loves seeing all of the monster trucks perform and being a part of an exciting, brand- new tour! With the talent, experience and determination shown by these motocross performers, it’s clear these riders fit in perfectly with the “Challenge Accepted” mentality of the Hot Wheels Monster Trucks Live tour. Expect to see Cody, Josh and Brody zooming, flipping and flying soon in an arena near you. Go Big, Go Hot Wheels!
Announcing Hot Wheels™ Monster Trucks Live
Raycom-Legacy Content Company and Hot Wheels® Launch Hot Wheels™ Monster Trucks Live New Monster Truck Tour Will Travel to More Than 20 Cities in its Inaugural Year November 12, 2018: Charlotte, NC – Raycom-Legacy Content Company is partnering with Hot Wheels® to launch Hot Wheels™ Monster Trucks Live, a new nationwide tour that will create an immersive experience for Monster Truck fans. This new live entertainment tour will visit arenas and stadiums throughout the U.S. beginning in January 2019. Hot Wheels Monster Trucks Live will bring everyone’s favorite Hot Wheels Monster Trucks to life, combining Hot Wheels’ iconic jumps and stunts with epic crashing and smashing to deliver an exhilarating family entertainment experience for kids of all ages. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus – the massive, car-eating, fire-breathing prehistoric robot who loves chomping on anything with four wheels – as it makes its Hot Wheels Monster Trucks Live debut. Offering unrivaled entertainment value for Monster Truck fans, each event will feature affordable ticket prices, the Crash Zone Pre-Show Party with Monster Truck photo opportunities, driver meet-and-greets, VIP autograph sessions, and other special prizes and promotions. The first stop of the tour will be January 5-6th at the brand new Bert Ogden Arena in Edinburg, Texas, and the tour will travel to more than 20 cities in its inaugural year. Scheduled stops include Cleveland, Memphis, Louisville and Norfolk, VA, among others. Visit www.hot-wheels-monster-trucks-live.com for additional tour dates and venues. Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, Hot Wheels is the number one selling toy in the world* with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our portfolio of iconic brands,” said Julie Freeland, Senior Director of Mattel Global Live Events & Attractions. “With the Hot Wheels Monster Trucks Live experience we’ll not only bring our fans into the real-life action in the arena, but also bring the Hot Wheels brand into an exciting new category.” Raycom-Legacy Content Company is a world-class event operation, promotion, television production, licensing, media and public relations firm. The company is a partnership between Raycom Sports – a leader in sports marketing, event management and production – and Legacy Motorsports Events – led by executives with unrivaled experience operating large-scale entertainment tours. “Hot Wheels Monster Trucks Live will provide unmatched entertainment value for Monster Truck fans, especially kids and their families,” said Ken Hudgens, President & CEO of Raycom-Legacy Content Company. “This tour will encompass what everyone loves about Monster Trucks, and elevate it to the next level by immersing our fans in an authentic Hot Wheels experience.” Visit www.hot-wheels-monster-trucks-live.com for more information. About Raycom-Legacy Content Company Raycom-Legacy Content Company is a large-scale event operation, promotion, television production, licensing, media and public relations firm. The company owns and operates Hot Wheels Monster Trucks Live, a nationwide Monster Truck tour visiting more than 20 markets in 2019, its inaugural year. Raycom Legacy Content Company is a partnership between Raycom Sports – a leading independent sports marketing, event management and production firm – and Legacy Motorsports Events – which was co-founded by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. The company is based on Charlotte, N.C. *Hot Wheels Basic Cars Assortment is the number one selling toy in the world based on units sold according to NPD About Mattel, Inc. Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
Challenge Accepted™!
Hot Wheels™ Monster Trucks Live Begins Rolling Across the Country in January We’re on a mission to bring Hot Wheels™ Monster Trucks Live to stadiums and arenas across the United States and Canada. Beginning in January at the brand new Bert Ogden Arena in Edinburg, Texas, Hot Wheels Monster Trucks Live will visit more than 20 cities and towns to deliver iconic jumps and stunts, epic crashing and smashing, and exhilarating family entertainment to Monster Truck fans. Hot Wheels Monster Trucks Live opens in at least ten cities from January through the end of March, including the Wolstein Center in Cleveland, which has hosted legendary musical acts like David Bowie and Elton John; Fed Ex Arena, home of the NBA’s Memphis Grizzlies; the KFC Yum! Center, home of University of Louisville basketball; and Scope Arena in Norfolk, home of the ABA Squires and basketball legend Julius Erving. We’re adding cities and dates regularly so check back often to see if we’re coming to a city near you. Here is a look at the first 10 events in the 2019 tour: January 5 – 6: Bert Ogden Arena, Edinburg, TX January 12 – 13: Wolstein Center, Cleveland, OH January 18 – 19: Mississippi Coliseum, Jackson, MS January 26 – 27: Sears Centre, Hoffman Estates, IL February 1 – 3: Show Me Center, Cape Girardeau, MO February 8 – 10: Grossinger Motors Arena, Bloomington, IL February 16: FedEx Forum, Memphis, TN February 23: Albany Civic Center, Albany, Ga March 16: KFC Yum! Center, Louisville, KY March 29 – 30: Scope Arena, Norfolk, VA Tickets go on sale starting November 15. To view all upcoming events as they are added, click here.